A selection of startups that are innovating and doing things differently in the field of healthcare and wellness:
Tailoring your insurance policy according to your data.
From reinventing customer engagement and experience, to using data-driven processes to optimize operating models, health insurance companies are more and more investing in technologies to increase their productivity efficiencies.
It is crucial for health insurers to be aware of the developments and changes occurring in the market thanks to the advances of technologies and the integration of the digital component. Trespassing the physical boundaries and using digital technology to track and link healthy behavior is starting to be a target aim to insurers, and will certainly become a must-have in most regions of the world. Despite regulations prevent some concepts from being applied to the standard and basic health insurance coverage, success have been demonstrated to be hand-by-hand with technology.
The relationship between the different players within the health insurance industry is changing. They are more linked thanks to the digital scenery and so insurers face the challenge of reshaping their products and services towards an increasingly customized offer. With tailored portfolio diversification, underwriting and pricing optimization, based on the customer’s relevant data, insurance companies are able to move from generic and reactive to personalized and proactive organizations.
InsurTechs are enabling, as well, new capabilities to provide added value to their customers. New solutions developed by health InsurTech companies are transforming the existing traditional value chain, from product to claim management altogether. These value chain adjustments have to be understood and actively managed by health insurers globally in order to compete effectively.
Digitally enabled platforms assist in optimal service offering identifications and support these service’s deliveries.
Emergence of digital platforms aimed at population management, health data collection integration and analysis, usually with the help of wireless tracking devices and apps.
Wearables and Genomics, for example, help customers, on one side, to adopt a healthy lifestyle and healthcare companies, on the other side, to implement personalized medicine.
MARKETING AND DISTRIBUTION
Development of digital channels allows to create new, more effective schemes for members’ acquisition and health insurance services distribution.
AI is transforming the distributions in unprecedented ways. Chatbots answering customers’ personal questions, automation and behavioral economics lead to process optimization and insurance personalization.
The traditional underwriting in health insurance requires evidence from customers on their own. New technologies have facilitated new data sources that insurers can use to assess and price risk.
The ability to assess an individual’s medical history digitally eliminates the need for underwriters to search and wait for the information, effectively smooth-running and accelerating the process and, consequently, reducing costs.
IoT technology makes possible to track location and conditions of goods, enabling InsurTechs to underwrite more precisely the risk.
P2P models seem to be the new way to cover unattended patients that are uncovered.
Data usage increases security and flexibility in policy administration as the processing of unstructured data leads to classification accuracy and efficiency, and reduces errors.
CASE MANAGEMENT AND COLLECTION
Using big data and robo-advisors, among others, insurance companies keep the sole ownership on its customers while increasing its competitive differentiation.
Data usage is a big part of insurer’s arsenals in the addressing of more effective claims management. Insurers deploy it more in areas like claims fraud and severity indication rather than in detecting underwriting weaknesses.
Overall, new innovative ways of healthcare delivery containing digital components are being developed by health insurance companies to cut costs and increase efficiency. Emerging technologies have open an enormous toolbox for insurers. The digital integration has permitted health InsurTechs to sell customized products, a high demand in today’s world. Technologies, in conclusion, have unlocked new propositions throughout data collection, management and administration and have made of the traditional value chain, a new value added.